The recently introduced Traxx 212, 213 and 214, equipped with the unique and patented Boa closure system, have been extremely well-received in the market in every respect. On the one hand, this is due to the attractive design, and on the other, the functional advantages this safety shoe offers its wearer.

In the various media, but also during the recently held exhibitions Arbeitsschutz aktuell (October, Hamburg) and Expoprotection (November, Paris), this innovative new product from Bata Industrials clearly stole the show. A success that is primarily due to the shoe’s more than remarkable design. However, what is really important is how the end user will evaluate the shoe. Promoted using the slogan ‘The right click’, the newly introduced Traxx safety shoes with the Boa closure system have also proven to score particularly well amongst wearers as well. Recently, Bata Industrials received many positive responses from Scandinavia, where the shoe was first presented, and from a variety of wearers. These users not only sing the shoe’s praises due to its attractive design, but are also extremely enthusiastic about the comfort and functional advantages the shoe has to offer:

• Never thread or tie laces again.
• One easy click will enable you to attain the perfect fastening and fit. 
• Even pressure distribution and precise, consistent fastening. 
• Does the upper part of the shoe become stretched in the course of a working day? A simple turn of the lace reel and you will regain the perfect fit. 
• No tripping up as a result of untied laces. 
• Lightweight. 
• Taking the footwear on and off is quick and easy, even in the dark or when wearing gloves.

Follow-up
The shoe’s successful launch in Scandinavia, a market unlike any other when it comes to openness to design and innovative products, will receive a fantastic follow-up. From now on, the Traxx safety shoes with the Boa closure system will also be available in the rest of Europe. And as if that weren’t enough, in the coming time, Bata Industrials will be expanding its current collection considerably (three S1 P models for dry work environments) with the addition of two S3 models (high and low) for damp and cold working conditions. Further information will follow as soon as possible.