News > Bjerregaard Sikkerhed Event

Every two years, Bjerregaard Sikkerhed, the safety shoes dealer in Denmark, organises an event for its customers. It’s that time again, and this year the event will be held on 6 and 8 March. For the second time, Bata Industrials will also participate in the event during these days as a result of the long business relationship it has had with this company. The collaboration between Bata and Bjerregaard began in the late 1980s. Since that time, Bjerregaard has been the exclusive representative of Bata products in Denmark. The objective of the event is to provide Bjerregaard’s customers with information in a very intensive, short period of time, and to also make sure they enjoy the event, of course. In order to be able to welcome as many customers as possible, the event will be held during two separate days at two locations. The theme of these days will be ‘Health’ and ‘Wellness’, with a special focus on feet. The beautiful surroundings, entertainment and the delicious food will also contribute to this theme. Bata will be present with a 20m² stand where it will be displaying the newest models from the collections ‘The Natural’, ‘BS2000’, and ‘Traxx’, including the corresponding sock lines. In addition to Bata Industrials, some competitors will also be present.