News > Bata’s view on the modern working environment at the Elmia 2008

This year’s theme at the Elmia Working Environment event focuses on the modern working environment. This bi-annual event will be held from the 20th to the 22nd of May in Jönköping, Sweden. Bata Industrials will also be there, and during this exhibition, will present its vision of how safety shoes and functional socks fit within this theme. With an ever-changing labour market, the workplace is becoming increasingly important. When employees feel good at work, and are able to develop within their working environment, this has a positive effect on a company's profitability. Bata contributes to these efforts with its ‘footwear beyond safety’ concept by offering the wearers of its safety shoes maximum safety, health and comfort. Safety shoes without laces When it comes to developing safety footwear, Bata Industrials is constantly casting a critical eye beyond the borders of its own work area. It does this in order to keep up with the changing times, but also to be ready for the future. The proof: new models incorporating the unique Boa lacing system (www.boatechnology.com) : Traxx 212, 213 and 214. This durable Boa technology finally puts an end to the traditional shoelace through the use of a lace reel with a sturdy stainless steel lace. This system guarantees a perfect fit, and ensures that the wearer literally gains a ‘firm footing’ throughout the entire working day. Have a look at the modern working environment through Bata’s eyes during the Elmia Working Environment event at Stand D04:50. For further information on the new Traxx, please contact our Customer Service department by telephone +31 (0)499 362 271 or e-mail info@bata.nl.