Bata Industrials designed the outside of two trucks using the latest available technology. Images on each side of the truck are not glued, but stretched from one side to the other. The advantages of this new method are the easy replacement of the visuals and the possibility to store and re-use images.

The two trucks with the Bata Industrials Traxx safety shoes visual and the text: “We take a stand on safety” will tour the Netherlands in 2006. At the recent A+A show, the truck turned into an advertising tool as the Bata Industrials team parked it on the fairground, a high traffic area for all visitors going to the trade fair’s main exhibition halls.