News > Bata Industrials expands sales territory

Bata Industrials strives to supply workers all over the world with the best fitting footwear. With the expansion of its sales territories on the continents of Africa and Asia, Bata is getting closer to achieving this goal. Wearing personal protection devices such as safety shoes at work is everything but a matter-of-course in countries such as Bangladesh and Kenya. In these countries, workers are still wearing sandals or trainers without steel toecaps or steel mid-soles. However, more and more companies, particularly Western organisations with companies in these countries, are willing to invest in the safety and health of their employees. There is clear evidence of this in the increasing demand for Bata safety shoes. Bata Industrials’ expansion in 2009 (outside Europe) Southern Asia: Bangladesh, Sri-Lanka, India, Pakistan Southeast Asia: Malaysia, Indonesia Africa: Uganda, Kenya, Zambia The range offered in these countries consists of various safety shoe models which have been developed especially for these areas. Bata supplies directly to companies primarily active in the construction, chemicals, and light and heavy industrial segments.